I took my cleaning company from $13K to $60K a month, in 12 months.
I did it with AI systems I built, not more office staff. Now I build the same systems for other cleaning companies, so you finally see your profit, crews, and cash in one screen.
Gross volume
$148K previous period
Real monthly volume from my own Stripe.
How do I know if I need AI automation?
You can't step away, because you are the business.
You've gotten this far on hustle and duct tape. But every quote, every fire, every late invoice still runs through you. To double it, triple it, or just take a real week off, you need systems that run without you.
Still taking booking calls at dinner, because no one else can quote the job.
Hot leads going cold because nobody followed up in time.
No straight answer on what's actually making, or losing, you money.
That's what I build: systems that take the business off your back, so it runs without you in the room.
One screen instead of four logins.
The systems I build feed one live dashboard, so you can finally answer:
This Month
$68,000
▲ 12%
Cash
$36,400
Overdue AR
$34,400
Margin
44%
Jasmine's Crew margin is 16 points below team average. ~$2,200/mo in recoverable profit.
Weekly Revenue
Which crews actually make you money, after labor and supplies.
Which jobs and lead sources are worth chasing, and which are quietly losing money.
Where your cash is, what is overdue, and whether you can afford to hire.
You're sitting on a pile of dead leads.
Leads come in, nobody replies fast enough, nobody follows up, and they quietly pile up in your CRM. Meanwhile you're answering booking calls at your kid's game because you're still the only one who can.
No Lead Left Behind fixes that. It's the system cleaning owners ask me for first.
Reply in seconds, not hours
Every new lead gets an instant, personal response, day or night, so you stop losing the ones who book whoever answers first.
Follow up until they decide
A text-and-email sequence follows up every lead for two weeks straight, automatically. No more "I meant to call them back."
Wake up your dead list
The old leads sitting in your CRM that never booked. I re-engage them automatically. Even a small rebook rate on a list that size is jobs you'd never have seen.
This isn't about saving time. It's booked jobs from leads you already paid for, off your plate, running while you work.
Stop losing leads. Book a 30-min callBuilds start at $1,000. You own it.
"I reached out to Roy because my cleaning business was growing but it was taking over my life. Every call, every problem, every decision, all ran through me and everything was manual. I knew I needed better processes to get to the next level without burning out.
He did a free audit of my processes and gave me a report on where I could add automation.
I started with a lead follow up automation which has already generated 12 new bookings in just the first month and I plan on automating more processes in my business very soon. If you run a cleaning business and want to grow without constantly working more hours, reach out to Roy for a free process audit."
"Roy did a terrific job helping us create a "supply ordering" automation. It has been a huge unlock for my business - saving my Director of Operations roughly 5 hours of work per week. Roy audited my business by meeting with me, the owner, and Rick, our Director of Operations. After the audit, he presented the short-term and long-term automations he could implement.
My Director of Operations is incredibly happy carving out hours from his weekly tasks, so he can focus on true value-add work. It's not only cut out hours of work, but also improved accuracy and reduced typos, which previously cost us money. We are very happy with Roy's work, his delivery, and how he transitioned the project from start to finish."
That's the same audit Alex and Nick both started with. Free, and there's no obligation after it.
Four cleaning companies hired me. All four systems are live and running.
Three of them bought No Lead Left Behind. The fourth bought something else entirely. Two of them said I could use their names and their numbers. The other two have not been asked, so they stay anonymous, because I would not put your numbers on my website either. What I will show you is exactly what got built and where each one stands today.
12 new bookings in the first month
1,430 leads had piled up in a Google Sheet that nobody ever worked. They are now in a paced follow-up sequence that runs every day, and new website and Facebook leads get captured and answered without him touching anything. Twelve of those turned into booked jobs in the first month.
"I started with a lead follow up automation which has already generated 12 new bookings in just the first month."
Every inbound lead finally caught
Website form, Google Local Services calls, phone, and email quote requests all land in one place and get followed up automatically. Before this he did all of it by hand, from his phone, wherever he happened to be.
Same system, wired into Booking Koala
Lead capture off his existing booking software and lead forms, then the same follow-up and reactivation engine on top. Invoicing automation is the next build after it.
Five hours a week back for his Director of Operations
A different problem entirely. Supply requests get read straight out of his cleaning software and turned into a ready-to-send vendor order, split correctly between what he eats as cost and what he bills back to the client. It also stopped the ordering mistakes that used to cost him money.
"It has been a huge unlock for my business, saving my Director of Operations roughly 5 hours of work per week."
One of them found me because another one told him to call. Cleaning owners talk to each other. That referral is the only marketing I have done for this build, and it is the reason I would rather show you a working system than a pitch deck.
Ways to work together.
Start with No Lead Left Behind, then add the dashboard once you see the data. Not sure where to begin? Start with the audit.
AI Audit
Not sure where to start? I map your cleaning operation, find the highest-impact fixes, and hand you a prioritized plan you can execute.
No Lead Left Behind
The build cleaning owners ask me for first. Instant lead response, a two-week follow-up sequence, and reactivation of the dead leads sitting in your CRM. Booked jobs from leads you already paid for.
Service OS
Your scheduling tool, QuickBooks, and one more connected into one live dashboard: job profitability, crew performance, and cash position. You own it, no SaaS lock-in. See the live demo →
Custom AI Build
Hiring funnels, invoicing and payment automation, recruiting, whatever's eating your week. Anything I've shipped in my own cleaning company I can ship in yours. See what I've built →
Built in my business first.
Every system below runs my own cleaning company. Real customers, real money, real consequences if it breaks. They handle 1,000+ leads and 200+ jobs a month without me adding office staff.
No Lead Left Behind
Every new lead gets an instant reply and a two-week follow-up sequence, and old leads get re-engaged automatically. We handle 1,000+ leads a month and none of them go dark.
The cheapest growth in a cleaning company is the leads you already paid for. Most owners let them rot.
Cleaner Hiring Funnel
A self-serve, trilingual hire funnel (catalinacleaning.com/join) that screens applicants, signs them up, trains and quizzes them on the real app, and collects their W-9 before they ever take a job.
Cleaner supply is the #1 thing capping growth. This turns recruiting from a scramble into a pipeline.
The Operations Dashboard
One screen that replaced 4 logins. Revenue, cash, lead sources, cleaner quality, market profitability, ad spend, all live, with AI-written analysis on every section.
I stopped checking Stripe, GHL, BookingKoala, and Google Ads separately. Now I just check one URL.
Cleaner Quality Engine
Every refund, complaint, and rebooking gets attributed to a specific cleaner. The system ranks them by composite score and flags the ones losing me money.
Found 19 refunds totaling $4,785 traced to specific people I would have otherwise kept booking.
VA Coaching System
An AI listens to my virtual assistants' actual sales calls every night, scores them on 6 dimensions, and writes weekly coaching reports.
The hardest part of managing remote staff is knowing what's actually happening on the phone. Now I know.
Daily Briefing
Every morning at 6 AM, an AI reads my calendar, email, website analytics, CRM, and revenue, then tells me exactly what to focus on.
Replaces 30 minutes of context-gathering with a 2-minute read.
Who you'll be working with
I'm Roy Banwell. I co-own Catalina Cleaning, a Miami-based home cleaning company. Instead of hiring more admin staff to scale, I built an AI system that handles revenue tracking, cleaner performance scoring, lead routing, automated follow-ups, and daily operations. My VAs are twice as productive as they were six months ago and the business is growing without adding headcount.
That experience is what I bring to other cleaning company owners. I've spent years building this stuff inside a real cleaning company, so I know what actually works on the ground vs. what's just hype. I map your operations, find the tasks AI can take off your plate, and help you build it.
Ready to see where AI fits your cleaning company?
Start with the 2-minute assessment, or book a call. Both take less than 5 minutes to get going.
AI Readiness Assessment
A 2-minute quiz built for cleaning companies. Get a readiness score and a plain-English map of where AI would actually save you time and money.
Take the 2-min assessment →30-Minute Call
Tell me which tools you're running and what you can't see clearly. I'll tell you exactly what we'd build and what it would cost.
Book a 30-min call →Want to see it first? See the live demo.